Shoe Polisher — Because I hate to do it.
Tuesday, February 26th, 2008Yes, this is blatantly a regurgitated press release. But really, who doesn’t need one of these? I bought my husband a $200 plus shoe polisher several years ago. Admittedly, it hardly gets used. But this? This sounds promising.
His birthday is coming up.
Does the modern man remind you of someone? Take a look at his father. From the renewed gravitation toward sophisticated spirits like scotch to the fact that gift certificates for old-fashioned barber shaves have topped men’s holiday gift guides across the country, guys are taking a cue from the men who reared them as they revisit all things classic.
What’s old is new again, and as fashion and image become more important in their everyday lives, men are increasingly focused on style and grooming. Case in point: shoes. Sales of higher-end shoes are growing at a faster rate than mid-price brands. And men aren’t just shopping for nicer shoes; they’re seeking ways to take better care of them.
To aid with this task, Kimberly-Clark today announced the arrival of Shine to Go(TM) Shoe Polisher, a nourishing polisher set to revolutionize the shoe care market. Designed to offer today’s busy professional an entirely new, convenient and portable solution never before possible, the proprietary all-in-one Shine to Go system delivers all the benefits of a quality shine — deep luster, water-resistant protection, scuff coverage and real cream polish — in just minutes.
Since 60 percent of adults groom on-the-go, convenience is paramount when it comes to shoe polish. However, quick fixes like shoe wipes and sponges don’t provide a quality shine. No product on the market matches the convenience and performance delivered by Shine to Go. The entire package is smaller than a dollar bill, enabling consumers to shine wherever and whenever they need to so they can look their best.
The result? Shined shoes — just like Dad’s — without all the fuss.
According to a recent survey(1), maintaining a professional appearance down to one’s shoes increases confidence (77%) and assertiveness (60%) and creates the perception of earning a higher salary (71%) within the workplace.
— Thirty-eight percent would shine more often if they had a more convenient method.
— Three-fifths (59 percent) of professionals shine their shoes at least once a month.
— However, one-quarter of professionals never shine their shoes because traditional home-polishing is inconvenient, time-consuming and messy, and polish often ends up where it’s not wanted.
