Household Tips

Did you know there was such a thing as the “coupon counsel”? I didn’t. But they exist! And they know an awful lot about who uses coupons and how. I was surprised to see that young adults — under 24 — actually use a LOT of coupons. I think when I was 24 I could barely afford to drive to the grocery, much less buy a paper and clip coupons. Actually, I doubt it even occurred to me at that juncture… So yea for you, you under-24 set. Read on!

The Promotion Marketing Association (PMA) Coupon Council unveiled data today that shows that 71% of people between the ages of 18-24 use coupons when purchasing a product or service. Coupon clipping is a time-honored ritual that saves Americans billions of dollars annually on grocery, healthcare and household items. In fact, the Promotion Marketing Association (PMA) Coupon Council reports that “coupon clippers” represent 86 percent of the overall U.S. population up 10% from 2006. Each year, the PMA designates September as National Coupon Month, and reminds consumers of all demographics of the many saving opportunities
available with coupons.

Some remarkable data on coupon usage of 18-24 year olds from BIGresearch’s July 2007 Simultaneous Media Survey (SIMM10) include:
— Coupons are more influential in purchase decisions to 18-24 year olds in four out of the eight retail categories measured than the general population, including:

— Electronics (37% vs. 23%)
— Apparel/Clothing (31% vs. 24%)
— Car/Truck (11% vs. 8%)
— Telecom Services (9% vs. 7%)

— 54% of 18-24 year olds were influenced to purchase a grocery product (food/cleaning/beauty) because of a coupon.
— 46% of 18-24 year olds were influenced to eat a particular restaurant because of a coupon.
— 37% of 18-24 year olds were influenced to purchase a particular electronics product as a result of a coupon.

Basic Coupon Facts
— 86% of the United States population uses coupons.
— Shoppers saved approximately $2.6 billion last year by using manufacturer’s coupons.
— The typical manufacturer’s coupon was worth $1.15 savings in 2006.
— Coupon users report an average of 11.5% savings on their grocery bill with coupons.
— Manufacturers offered approximately $330 billion in coupon savings in 2006.

For more coupon clipping tips visit: http://www.couponmonth.com.

coupons